No Child For Sale
Helping World Vision expose the reality of child slavery to Canadians.
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A Trashy Affair
A hilarious web series to promote Glad®'s new Odour Guard.
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Eating for Two
Building social awareness of the Chunky/Movember partnership, one mo' at a time.
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New Experience, Old Fave
Rebranding Caffé Demetré to capture their fun, irreverent nature.
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hello, we're real.
We're a group of big-agency expats loving the freedom to do things our way. We create big campaigns and award-winning immersive brand experiences that stand out in the digital space.
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our work.
World Vision Canada
Bringing Canadian focus to a foreign tragedy
No Child For Sale juxtaposes North American consumerism with the buying and selling of children in developing countries — a shockingly real occurrence for 15 million children around the world. This lens really woke up Canadians. The campaign reached 1 in 3 Canadians, was picked up by international publications, and we saw our message disseminated organically, long after the campaign ended.
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World Vision Canada
No Child For Sale Campaign
There is a child slavery crisis and we needed to make Canadians care.
No Child For Sale juxtaposes North American consumerism with the buying and selling of children in developing countries—a shockingly real occurrence for 15 million children around the world—and we woke Canadians up. The campaign reached 1 in 3 Canadians, was picked up by international publications, and we saw our message disseminated organically, long after the campaign ended.
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Glad Canada
One man's trash is another man's mistress
When Glad created their bags with Odour Guard, they decided to go after the men whose lives were plagued by stinky trash. We took the opportunity to make our consumers laugh, start a conversation, and we made a low-interest product ultra-sharable through a hilarious web series depicting a sordid affair between a man and his beloved Glad with Odour Guard trash bag. Video shares exceeded the target by 77%.
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Glad Canada
Glad® A Trashy Affair
When Glad created their bags with Odour Guard, they decided to go after the men whose lives were plagued by stinky trash. We took the opportunity to make our consumers laugh, start a conversation, and we made a low-interest product ultra-sharable through a hilarious web series depicting a sordid affair between a man and his beloved Glad with Odour Guard trash bag. Video shares exceeded the target by 77%.

Generating awareness in a very low-involvement category for a product that literally gets thrown away is not easy! But through its comedic value, strategic video seeding and targeting, the campaign's tongue and cheek messaging resonated with our audience and got people talking about their garbage bags - more importantly, how their Glad bags "don't stink!" The results exceeded both business and marketing objectives and got Canadians laughing!

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Campbell's Canada
Causing a Buzz Around Upper-lip Fuzz
Chunky soup Movember partnership. Female shopper. Male target. Minimal social following and the need to garner one fast. The solution? Eating For Two, an awareness-building, sales-driving social campaign with a Vine focus. Drawing on the absurd, we opened the creative floodgates to funny, super-sharable content. The results? Exceeded both our client's and Movember's expectations, making it a best–in–class program for Campbell Canada.
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Campbell's Canada
Chunky Movember. Eating For Two.
Chunky soup Movember partnership. Female shopper. Male target. Minimal social following and the need to garner one fast. The solution? Eating For Two, an awareness building, sales driving social campaign with a Vine–focus. Drawing on the absurd, like parallels between child bearing and Mo gestation, we opened the creative floodgates for funny, super–sharable pieces of content to be born. The results? Exceeded both our client's and Movember's expectations, making it a best–in–class program for Campbell Canada.

Eating for Two is a content play, a simple way to engage our Chunky guy, a less-engaged demographic by using entertainingly funny, shareable bits of content. We developed a 6-part Vine series with "web-lebrity" Jordan Burt, images, infographics and Twitter one-liners for easy sharing & conversation building amongst our target. And it worked! Blowing our impression goals out of the water, garnering media attention and building a strong new partnership between Campbell's and Movember Canada made this one a success worth repeating.

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Caffé Demetre
Capturing that Sweet Brand Love
You want to talk about brand love? Search Caffé Demetré online to see photo after tweet after review of customers raving about the delicious desserts, excellent coffee and an atmosphere designed for fun. But how should they harness all this positive chatter? We built them a bespoke digital and social presence that does justice to the fun, delicious and irreverent nature of the brand and experience. From key messaging, new identity and a massive piece of custom illustration to a complete multichannel social strategy, Caffé D now brings their unique dessert experience from store to online.
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Caffé Demetré
Rebrand
Caffé Demetré is an Ontario staple. You want to talk about brand love? Search the restaurant to find photo after tweet after review of customers raving about the delicious desserts, excellent coffee and an atmosphere designed for fun. Their 15-year-old site and lack of social presence weren't doing justice to the online chatter that was happening every day.

So what did Real Interactive do about it? We started at the start, executing a brand exercise to develop positioning, key messaging and identity look and feel. We created a massive piece of custom Caffé Demetré artwork full of irreverent (and quite naughty) jokes and puns that could be used across all brand elements. Then we continued with a social/digital strategy and executed across Facebook, Twitter, Instagram as well as a central hub that can aggregate all things Caffé Demetré.

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our clients.
We work alongside some of Canada's biggest brands.
World Vision
Playtex
Playtex
Hawaiian Tropic
CAMH
High Liner
Schick
Heart & Stroke Foundation
Banana Boat
Schick Hydro
Schick Hydro Silk
Revlon
Buckleys
Voltaren
Dial
Bot2be
Right Guard
our people.
Hilarious. Original. Tenacious. Fresh. Gung-ho.
let's get social.
What's trending at Real and in the industry-from links we love to our relentless pursuit of the perfect office meme.
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Well that was #RealRandom

What's trending at Real and in the industry, from links we love to the pursuit of the perfect office meme. Oh, and our @Tweetsbyreal too.

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issue:003 /
Baby Robin
The discovery of Robin's long-lost baby picture (not really) leads to office shenanigans.
issue:022 / www.mileycyrus.com
Why, WHY?!
issue:045 /
Ironman. Because why not.
This is what happens when you share an office with the Experiential folks. Awesome!
issue:101 /
Christmas Party Face Swap
Because Photoshop shouldn't always be used for good.
issue:13 /
#Hypershake
Naturally, we're obsessed by the Hyperlapse app and decided to mash it up with an old fave.
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Drop us a line
hello@realinteractive.ca
(416) 446-7758
Come to meet us.
2 Bloor Street E., Suite 2600
Toronto, Ontario M4W 1A8